top of page
Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
WhatsApp launched a new surface within the app—Channels. And it made sense that WhatsApp had its own channel at launch to talk its global audience and set the bar as to what a channel could be.
So I built an internal creative team to make content, and we grew The WhatsApp Channel to over 200m followers in 18months—with it becoming the world's biggest channel within just 3 months.
Documentaries, Podcasts, Content Series', exclusive drops, product tips and more.
We made this cool how-to series called The feature featuring.
Hasan Minhaj hosted the world's first channel podcast, which we dropped as voice notes
Check out the whole channel here (on mobile to best experience it.
bottom of page