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Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
Pa' Mi Gente (For My People) is a year-long social program for the Latinx and Hispanic community, celebrating those who push the community forward and help redefine what it means to be Latinx or Hispanic.
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We hosted 4 x in-real-life events, worked with a ton of creators and told over 15 community stories—from deaf Afro-Latinas to trans-surfers, proud Escaramuzas to Muxxxe the rapper — we explored the rich and vast sub-cultures of the Latinx and Hispanic communities and celebrated the ways in which they keep their heritage alive.
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Role: Creative Director
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Copywriter: Daniel Alvarez
Art Director; Sharon Kaye + Bruno Nakano
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Partner Creative Agencies: The Community & Laundry Service
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Directors: The Vortex & Alfred Marroquin
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Production partners: Chromista & Agüita
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