Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
At Facebook we believe you can do more together, than apart. And that was the ethos behind the "More Together Creator Series."
An art program that united two very different artists, to create a unique artwork.
I was lucky enough to work with some awesome talent, including Ben Johnston, Jon Burgerman, J.P. Rooney, David Milan, Dan Lam and It's A Living.
As well as creatives Laura Longstaff, and Bruno Nakano on this art series.
Each Cover Photo featured on the Facebook App Facebook Page, which has over 214 million followers, and the work was supported with in-feed video posts and Facebook Stories.
From Facebook's first ever time-lapse Cover Photo, to paring illustrators with 3D animators, the whole series was a beautiful hot mess of art, darling.
Role: Copywriter
