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Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
In celebration of Latinx and Hispanic Heritage Month we created "My People. My Power" – a month long social content series to hero the strength, resilience and many rich cultures within the Latinx community, and Groups that can be found on Facebook.
Working with 3 celebrated Latinx spoken-word poets, and a wide range of Latinx Facebook Groups, we created:
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4 original poems celebrating the community, inspired by Latinx Facebook Groups
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‘My People. My Power’ collaborative Anthem Poem
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‘Our Becoming’ by Dominican American poet Melania Luisa Marte
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‘Femenina Divina’ by Chicana poet Angélica Maria Aguilera
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‘Mi Gente’ by Colombian American poet Carlos Andrés Gómez
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DACA Facebook Story and in-feed posts
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A series of in-feed assets celebrating Afro-Latinx Identity, Latinx Small Business, and Latinx Inclusivity
Role: Creative Lead
Director: Kris Merc
Production partner: Not To Scale
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