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Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
Think SNL meets The Great British Bake-Off,
sponsored by Hedley & Bennet aprons.
Well, the Facebook Shop's Holiday Mess was exactly that.
A 40+ minute Live Shopping Show, hosted by the mighty Phoebe Robinson, featuring musical guests, fake-ads, a fashion show and a bake-off - all centered around just one of the brands you could find on Facebook Shop, just in time for the holidays.
The show celebrated all the great features you could enjoy on Facebook Shop—in particular live shopping and community.
You can watch the full show here. It's full of surprises.
Here are some of the in-show ads, and the music video we created for the live show.
Role: Creative Director
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