top of page
Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
Facebook needed to be reintroduced to a whole new generation. The goal wasn't just to talk features, it was to remind people of what made Facebook powerful in the first place: real, human connection. Through our holiday campaign, 'A Little Connection Goes A Long Way,' we shared stories showing how Facebook not only can be useful, but how it the seemingly small, everyday moments of connection Facebook facilitates can result in something greater.
Off-Platform films (non-Meta surfaces) created in collaboration of Droga5.
On-Platform films created by my teams at Creative X.
Secret Santa & Thanksgiving directed by Miles Jay at Smuggler.
Jacket, Invite, Homecoming & Disco directed by Jaron Albertin at Smuggler.
Secret Santa voted Ad Ages' Ad of the Year
bottom of page