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Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
40% of Black-owned businesses will not survive due to Covid and the subsequent economic slowdown.
We created a series of jingles for Black owned businesses, to help them thrive during this hugely challenging time.
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Working with the awesome freestyling, beatmaking musical maestro Reggie Watts, we created 6 jingles and gifted them to each business on Black Friday, during a segment on Facebook's #BuyBlack Friday Show.
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Blk & Bold (coffee)
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Mi Cocina (kitchenware)
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Coco and Breezy (eyewear)
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Comics and Geeks (comics)
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Ayond (incredible skincare)
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Earth Technologies (surfboards)
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You can watch the full show here.
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Role: Creative Lead & Copywriter
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Co Creative Lead & Art Director: Mo Osunbor
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