Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
Role: Creative Director
Team: Stephanie Yun-Ju Mitchell & Kevin Fitz From the insight that there is no one size fits all when it comes to disability — that everyone has their own needs and own way of doing things, we landed on “Play Your Way.”
No matter the disability or level of skill, adaptive athletes and the Facebook Groups that support them are finding innovative ways to enjoy the sports they love. We dug into their stories. Into their passion. Targeting a YA audience, we took a more socially native approach — with a campaign that felt unpolished and raw.
projects
about
I'm a British born, Turkish blooded Creative Director, and Green Card holder.
Working with local and global clients, I’ve launched products and brand campaigns for airlines, video games, banks and vitamin drinks.
You can now find me happily working on all things social at Creative X, Meta's in-house agency in San Francisco, where I lead Facebook and the WhatsApp In-App content team.
I manage my own in-house creative teams, as well as partner creative agencies, to deliver campaigns across our surfaces as well as traditional to serve our brands.
I'm honored to have been featured in Marcomm's Creative Star Parade, and be interviewed on Thaducation's podcast.
I've consistently won awards and judged award shows, including The Webby's, Shorty Social Good Awards, Creative Floor Awards, Creative Circle, D&AD Student, FAB Awards, NY Festivals and more.
Experience:
2019 - Present
Creative Director Facebook & WhatsApp In-App Content
Creative X, Meta, San Francisco
2017 - 2018
Freelance Creative Director / Writer
M&C Saatchi, VCCP, Engine, La Communidad, Fallon, Havas, Movidiam, H5 (Paris), The Gate
2014 - 2017
JWT London: Creative Director & Senior Creative
2012 - 2014
WCRS London: Senior Creative
2008 - 2011
JWT London: Creative
2007
Iris London: Creative
2002 - 2006
Leo Burnett London: Junior Creative
awards
I'm pretty consistent at judging awards and winning.
I've served on awards juries that include: Webby's, New York Festivals, Shorty Awards, D&AD Student Awards, The Creative Floor, FAB Awards, and Creative Circle.
Some of my wins include: Gold Cannes Lion, multiple Campaign Big's, ADDY, Creative Circle's, BIMA's, and I've had my work featured in Lurzer's Archive, D&AD, One Show and Creative Review.
2024
D&AD - Graphite Pencil: Yes, Couch: PR - Digital & Social
D&AD Graphite Pencil: Yes, Couch: PR - Reactive Response
D&AD - Wood Pencil: Yes, Couch: PR - Creative Use of Budget
D&AD - Wood Pencil: Yes, Couch: Digital & Social - Tactical
D&AD - Shortlist: Yes, Couch: Media - Retail
D&AD - Shortlist: Yes, Couch: Media - Events & Stunt
Cannes Lions - Gold:Social: Organic Reach & Influence
Cannes Lions - Silver: Social: Media & Entertainment
Cannes Lions - Bronze: Direct: Breakthrough on a Budget
LIA - Silver - Social Media Post
LIA - Bronze - Ambient & Activation
LIA - Bronze - Zeitgeist
Clio's - Gold: Yes, Couch: Social Media: Real-time Response
Clio's - Silver: Yes, Couch: Digital/Mobile: Real-time Response
Clio's - Bronze: Yes, Couch: Social Media: Creative Commerce
One Show - Silver: Yes, Couch: Social Media - Social Post - Real-time Response
One Show - Silver: Yes, Couch: Social Media - Stunts & Activations
One Show - Bronze: Yes, Couch: Public Relations - Current Event Response
One Show - Merit: Yes, Couch: Direct Marketing - Commerce
One Show - Merit: Yes, Couch: Social Media - Commerce
Anthem Awards - Gold: Pa' Mi Gente: Diversity, Equity & Inclusion - Social Media Content
Webby's - Winner: Yes, Couch: - Best Use of Social Media
Webby's - Yes, Couch: Nominee - Best Earned Media
Webby's - Yes, Couch: Nominee - Best Viral PR Campaign
AICP - Shortlist - WhatsApp The New Year is Calling
Cresta Awards - Grand Prix - Real Time Advertising
Cresta Awards - Grand Prix - Social Commerce
Cresta Awards - Gold - Best use of Facebook
Cresta Awards - Gold - Call-to-Action Campaign
Cresta Awards - Gold - Online ads
Cresta Awards - Gold - Digital Activations
Cresta Awards - Gold - Innovative use of Social Media
Cresta Awards - Gold - The Media Magic Award
Cresta Awards - Silver - Social Campaign
Cresta Awards - The 'Wish we’d thought of that' Award
2023
Anthem Awards - Silver 'The Play Your Way Podcast' Community Engagement
Anthem Awards - Silver 'Pa' Mi Gente' DE&I, Social Media Campaign
NewYorkFestivals - Shortlist: Pa' Mi Gente - Social Media & Influencer: Best Use of Multi-Platform Campaign
NewYorkFestivals - Shortlist: Pa' Mi Gente - Social Media & Influencer: Community Engagement
Webbys - Nominee: Pa' Mi Gente - Social: Best Social Campaign
Webbys - Nominee: Pa' Mi Gente -Social: Diversity, Equity and Inclusion
Webbys - Nominee: Facebook Marketplace - Advertising, Media & PR: Best Social Commerce/Shopping Campaign
Webbys - Nominee: Facebook Marketplace - Social: Fashion, Beauty and Retail
Shorty Awards: Finalist - Pa Mi Gente - Multi-Platform Campaign: Vote Here
2022
Webby Awards - Honoree - 'Play Your Way' Social Campaign - Social Media Campaign
Webby Awards - Honoree - 'Play Your Way' Social Campaign - Diversity & Inclusion
Webby Awards - Honoree - 'The Play Your Way Podcast' - Best Branded Podcast
2021
The Shorty Awards - Winner Mindfull — Best Community & Employee Engagement
The Shorty Awards - Winner The #BuyBlack Friday Show' Best Use of Facebook Live
Webby's - Honoree 'MindFull: Find Your Calm and Focus' Media & PR
Webby's - Nominee 'My People, My Power' Best Social Video Series
Webby's - Honoree 'A Group Where We All Pretend To Be Ants' Social: Weird
Webby's - Nominee 'The #BuyBlack Friday Show' Social Events & Live Streaming
Webby's - Honoree 'The #BuyBlack Friday Show' Social Interview/Talk Show
Inhouse Agency Forum - Silver 'MindFull' Social Media Animation Graphics
Inhouse Agency Forum - Silver 'My People, My Power' Paid Social Media
The Drum Social Media Awards - Commended 'My People, My Power' - Best Use of Facebook
2020
Inhouse Creativity Awards - Gold for Social Media Animation "The Wonderful House of Horrors"
Shorty Social Good Awards - Shortlist for "MindFull"
2019
Drum Content Awards Winner - Best Financial Services Content Marketing Strategy/Campaign
Shots Shortlist - Online Commercial of the Year
Shots Shortlist - Branded Entertainment of the Year
2018
BTAA - Finalist
FAB Awards - Silver
2017
3 x Lurzer's Archive
FAB Awards - Gold
FAB Awards - Silver
FAB Awards - Silver
SHOTS - Finalist Best Music
SHOTS - Finalist Best Animation
Cannes Lions - Finalist
2015
The DRUM Awards - Best Branded Content
The DRUM Awards - Best Integrated Cross Channel Media
FAB Awards - Best Branded Content
2013
Creative Review Awards - Best In Book
Creative Circle - Gold
BIMA Award - Minor Miracle
BIMA Award - Education and Outreach
REV Award - Not For Profit & Public Service
BTAA - Finalist
2011
Campaign Big - Silver
FAB Awards - Silver
SONY Radio Academy - Nomination
Creative Circle - Silver Best Poster
Creative Circle - Bronze Radio
Revolution Awards - Finalist
2010
Cannes Lions - Gold
Campaign Big - Silver
Aerial Awards - Quarterly Awards Winner
Campaign Big - Finalist Outdoor
Campaign Big - Finalist Digital
2009
Gramia - Gold
2008
Campaign Big - Finalist
2006
International ADDY Award - Silver
The One Show - Merit
FAB Awards - Gold
Creative Circle - Silver
Creative Circle - Bronze
Cannes Lions - Finalist
Kinsale Shark - Bronze
2005
Cannes Lions - Film Finalist
Cannes Lions - Outdoor Finalist
Young Guns - Bronze
Kinsale Shark - Gold
Gramia – Gold
London International Awards - Finalist
London International Awards - Finalist
Young Guns - Bronze
2004
Creative Circle - Gold Best Newcomer
D&AD - ‘In book’ Ambient Media
D&AD - ‘In book’ Posters
2003
Campaign Poster - Gold
Cannes Lions - Finalist
Young Guns - Bronze
Gramia - Silver
2002
Media Week - Gold