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about

I'm a British born, Turkish blooded Creative Director, and Green Card holder.

 

Working with local and global clients, I’ve launched products and brand campaigns for airlines, video games, banks and vitamin drinks.

You can now find me happily working on all things social at Creative X, Meta's in-house agency in San Francisco, where I lead Facebook and the WhatsApp In-App content team.

I manage my own in-house creative teams, as well as partner creative agencies, to deliver campaigns across our surfaces as well as traditional to serve our brands. 

I'm honored to have been featured in Marcomm's Creative Star Parade, and be interviewed on Thaducation's podcast. 

 

I've consistently won awards and judged award shows, including The Webby's, Shorty Social Good Awards, Creative Floor Awards, Creative Circle, D&AD Student, FAB Awards, NY Festivals and more.

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Experience:

 

2019 - Present

Creative Director Facebook & WhatsApp In-App Content

Creative X, Meta, San Francisco

2017 - 2018

Freelance Creative Director / Writer

M&C Saatchi, VCCP, Engine, La Communidad, Fallon, Havas, Movidiam, H5 (Paris), The Gate 
                

2014 - 2017

JWT London: Creative Director & Senior Creative 

2012 - 2014

WCRS London: ​Senior Creative

2008 - 2011

JWT London​: Creative

2007

Iris London: Creative

2002 - 2006

​Leo Burnett London: Junior Creative 

about.

awards

I'm pretty consistent at judging awards and winning.

I've served on awards juries that include: Webby's, New York Festivals, Shorty Awards, D&AD Student Awards, The Creative Floor, FAB Awards, and Creative Circle. 

 

Some of my wins include: Gold Cannes Lion, multiple Campaign Big's, ADDY, Creative Circle's, BIMA's, and I've had my work featured in Lurzer's Archive, D&AD, One Show and Creative Review.

2024

D&AD - Graphite Pencil: Yes, Couch: PR - Digital & Social

D&AD Graphite Pencil: Yes, Couch: PR - Reactive Response

D&AD - Wood Pencil: Yes, Couch: PR - Creative Use of Budget

D&AD - Wood Pencil: Yes, Couch: Digital & Social - Tactical

D&AD - Shortlist: Yes, Couch: Media - Retail

D&AD - Shortlist: Yes, Couch: Media - Events & Stunt

Cannes Lions - Gold:Social: Organic Reach & Influence

Cannes Lions - Silver: Social: Media & Entertainment

Cannes Lions - Bronze: Direct: Breakthrough on a Budget

LIA - Silver - Social Media Post
LIA - Bronze - Ambient & Activation
LIA - Bronze - Zeitgeist

Clio's - Gold: Yes, Couch: Social Media: Real-time Response
Clio's - Silver: Yes, Couch: Digital/Mobile: Real-time Response
Clio's - Bronze: Yes, Couch: Social Media: Creative Commerce

One Show - Silver: Yes, Couch: Social Media - Social Post - Real-time Response
One Show - Silver: Yes, Couch: Social Media - Stunts & Activations
One Show - Bronze: Yes, Couch: Public Relations - Current Event Response

One Show - Merit: Yes, Couch: Direct Marketing - Commerce

One Show - Merit: Yes, Couch: Social Media - Commerce

Anthem Awards - Gold: Pa' Mi Gente: Diversity, Equity & Inclusion - Social Media Content

Webby's - Winner: Yes, Couch: - Best Use of Social Media 
Webby's - Yes, Couch: Nominee - Best Earned Media 
Webby's - Yes, Couch: Nominee - Best Viral PR Campaign 

AICP - Shortlist - WhatsApp The New Year is Calling

Cresta Awards - Grand Prix - Real Time Advertising

Cresta Awards - Grand Prix - Social Commerce

Cresta Awards - Gold - Best use of Facebook

Cresta Awards - Gold - Call-to-Action Campaign

Cresta Awards - Gold - Online ads

Cresta Awards - Gold - Digital Activations

Cresta Awards - Gold - Innovative use of Social Media

Cresta Awards - Gold - The Media Magic Award

Cresta Awards - Silver - Social Campaign

Cresta Awards - The 'Wish we’d thought of that' Award

 

2023

Anthem Awards - Silver 'The Play Your Way Podcast' Community Engagement 

Anthem Awards - Silver 'Pa' Mi Gente' DE&I, Social Media Campaign
NewYorkFestivals - Shortlist: Pa' Mi Gente - Social Media & Influencer: Best Use of Multi-Platform Campaign
NewYorkFestivals - Shortlist: Pa' Mi Gente - Social Media & Influencer: Community Engagement

Webbys - Nominee: Pa' Mi Gente - Social: Best Social Campaign
Webbys - Nominee: Pa' Mi Gente -Social: Diversity, Equity and Inclusion
Webbys - Nominee: Facebook Marketplace - Advertising, Media & PR: Best Social Commerce/Shopping Campaign
Webbys - Nominee: Facebook Marketplace - Social: Fashion, Beauty and Retail

Shorty Awards: Finalist - Pa Mi Gente - Multi-Platform Campaign: Vote Here

 

2022
Webby Awards - Honoree - 'Play Your Way' Social Campaign - Social Media Campaign 

Webby Awards - Honoree 'Play Your Way' Social Campaign - Diversity & Inclusion 
Webby Awards - Honoree - 'The Play Your Way Podcast' - Best Branded Podcast 

2021

The Shorty Awards - Winner Mindfull — Best Community & Employee Engagement

The Shorty Awards - Winner The #BuyBlack Friday Show' Best Use of Facebook Live

Webby's - Honoree 'MindFull: Find Your Calm and Focus' Media & PR

Webby's - Nominee 'My People, My Power' Best Social Video Series

​Webby's - Honoree 'A Group Where We All Pretend To Be Ants' Social: Weird

Webby's - Nominee 'The #BuyBlack Friday Show' Social Events & Live Streaming

Webby's - Honoree 'The #BuyBlack Friday Show' Social Interview/Talk Show

Inhouse Agency Forum - Silver 'MindFull' Social Media Animation Graphics

Inhouse Agency Forum - Silver 'My People, My Power' Paid Social Media

The Drum Social Media Awards - Commended 'My People, My Power' - Best Use of Facebook

2020

Inhouse Creativity Awards - Gold for Social Media Animation "The Wonderful House of Horrors" 

Shorty Social Good Awards - Shortlist for "MindFull"

 

2019

Drum Content Awards Winner - Best Financial Services Content Marketing Strategy/Campaign
Shots Shortlist - Online Commercial of the Year

Shots Shortlist - Branded Entertainment of the Year

2018

BTAA - Finalist 

FAB Awards - Silver

2017

3 x Lurzer's Archive 

FAB Awards - Gold

FAB Awards - Silver

FAB Awards - Silver

SHOTS - Finalist Best Music 

SHOTS - Finalist Best Animation

Cannes Lions - Finalist 

2015

The DRUM Awards - Best Branded Content

The DRUM Awards - Best Integrated Cross Channel Media

FAB Awards - Best Branded Content

 

2013

Creative Review Awards - Best In Book

Creative Circle - Gold

BIMA Award - Minor Miracle

BIMA Award - Education and Outreach

REV Award - Not For Profit & Public Service

BTAA - Finalist

 

2011

Campaign Big - Silver

FAB Awards - Silver

SONY Radio Academy - Nomination

Creative Circle - Silver Best Poster 

Creative Circle - Bronze Radio

Revolution Awards - Finalist 

 

2010

Cannes Lions - Gold

Campaign Big - Silver

Aerial Awards - Quarterly Awards Winner

Campaign Big - Finalist Outdoor

Campaign Big - Finalist Digital

 

2009

Gramia - Gold 

 

2008

Campaign Big - Finalist

 

2006

International ADDY Award - Silver

The One Show - Merit

FAB Awards - Gold

Creative Circle - Silver

Creative Circle - Bronze

Cannes Lions - Finalist

Kinsale Shark - Bronze

 

2005

Cannes Lions - Film Finalist

Cannes Lions - Outdoor Finalist

Young Guns - Bronze

Kinsale Shark - Gold

Gramia – Gold

London International Awards - Finalist 

London International Awards - Finalist  

Young Guns - Bronze

2004

Creative Circle - Gold Best Newcomer

D&AD -  ‘In book’ Ambient Media

D&AD - ‘In book’ Posters 

 

2003

Campaign Poster - Gold

Cannes Lions - Finalist

Young Guns - Bronze

Gramia - Silver

 

2002

Media Week - Gold

contact

 

Hey, don't be a stranger. 

hellonaz4@gmail.com  / +1 415 882 6392 

 

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